What’s new in marketing law?

Since the Institute last published a paper on law, several new laws and regulations directly affecting marketers have appeared. However, there’s a concerning lack of knowledge of these laws amongst practising marketing professionals.

Eighty seven per cent of marketers surveyed in the last set of the Institute’s Marketing Trends Survey1, in association with Ipsos MORI, admitted to poor or non-existent knowledge about the CAP and BCAP Codes, and similar numbers admitted ignorance about other key Regulations and Acts. The Institute wants to see anyone who considers themselves a professional to be acting in a professional manner – which means taking the time to develop a good working knowledge of the laws that affect them.

Always seek the help of an expert when marketing your business!


About nicolepinpointmarketing

Nicole is a mum to two, wife to one and friend to many. I am also the owner of a successful marketing consultancy business, established in 2008 to work with, help and support local businesses. Pinpoint can act as a consultant or we can hold your hand to manage your marketing or we can do it all for you! Your marketing, your budget, your way. Marketing, organisation, helping and caring are my strong points and passions!
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