5 trust winning tactics.
Being trustworthy has always been of critical importance to brands. After all, if people don’t trust you why would they do business with you? But exactly what is meant by “brand trust” has been complicated by the digital revolution.
Building trust online used to mean one thing – getting Google to like you. All it took was a little keyword-heavy content and a few inbound links acting as endorsements from other websites. Google would then plonk you on the first page of its search results and potential customers would come pouring through the digital door in droves. But it’s not so easy now.
For one thing Google has upped its game. Its latest search results ranking algorithm, Google Panda, puts an increased emphasis on the importance of content quality. On top of that, the proliferation of social media sites means there are now many more touch points between brands and consumers where trust can be built or lost.
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