According to many marketers, Branding is the crucial factor in most businesses success. Research has shown that brand leading companies often do well even in recessions.
So what does your brand stand for?
- does it convey your mission statement
- does it reflect your vision
- does it reflect your company culture
- are you proud of it?
- does it need updating or amending?
- is it memorable?
Examples of great brand leading companies are Nike, Adidas, McDonalds, Tesco and many car manufacturers.
Have a think about yours?