Chance meeting?

So you have new meeting lined up with a potential new client or customer.  What do you do?  How do you prepare?  Do you leave the meeting to chance or do you prepare in advance?

My advice here is simple.  If you are planning to maximise from this meeting and secure some future business, then PREPARE.

How?

  • do your research on the client and the company.
  • think about questions you will want to ask such as why have they decided now to contact you?  or how are they finding business in this current market?
  • think about any material you may wish to handout e.g. business card, flyer, brochure etc?
  • will you need to present some slides or is it more informal?
  • who exactly is attending the meeting
  • plan your route and timings to make sure you are not late.

Assuming the meeting goes well, always follow up in a few days time with a phone call orr email.  Add the contact to your database and keep the relationship going.

Business deals don’s always happen overnight, so you may have to play the long game, so maintaining a constant line of contact is vital.  But remember not to badger and overwhelm new leads.

Good luck!

Advertisements

About nicolepinpointmarketing

I am the owner of a successful marketing consultancy business, established in 2008 to work with, help and support local businesses. Pinpoint wants to advise small businesses on how to best market their products and services, using minimum budget, but making maximum impact!
This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s