It’s all in the name?

How is your database looking?  Is it full of gaps and missing data or is it ship shape and ready to be marketed to?

If your answer is that it is holey and patchy, then purchasing data from a mailing list broker may be an option for you.  Firstly, find a broker that friends or colleagues have used and one that comes recommended.

Secondly, when you are buying the data, make sure you ask the right questions to ensure that the data is what you want and that it is a sound investment for your future marketing campaigns.  So, what are the questions to ask?

  • How does the broker collate the list?
  • How often is the list updated and validated?
  • Do they offer single and multiple use?
  • Does the list come with any guarantees
  • Is all the data you want included in the price?

Once you know the broker is the right one for you, you will need to carefully think about the data itself and what it must contain to give you the right fields for a personalised and successful marketing campaign.  Depending on whether you will running a telemarketing campaign, an email campaign or sending out via the post, here are the fields of data you should consider before buying:

  • First and last name
  • Phone number
  • Email address
  • Fax number
  • Postal address
  • Market type
  • Job title
  • Company size

Good luck ……..

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About nicolepinpointmarketing

I am the owner of a successful marketing consultancy business, established in 2008 to work with, help and support local businesses. Pinpoint wants to advise small businesses on how to best market their products and services, using minimum budget, but making maximum impact!
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