With companies growing, folding, merging and diversifying these days to keep their heads above water and trying to prosper in this difficult financial time, it is very easy for customers to be confused and unsure about what you are actually offering!
A real faux-pas that businesses can make is to assume that customers know what it is that you sell or produce. That is why newsletters and other regular communication campaigns work as they keep you fresh in the customer’s minds and they spell out each time what you do. For example, a customer may have been going to the same garage for tyres and services for years, but unless the owner or mechanic has told him, he may never know that the garage carries out MOT’s or has a car cleaning service. The same can be said for restaurants. Unless the server tells you about their new service, how is a customer to know that their favourite Chinese now offers takeaways and deliveries?
So the take home message is to list ALL of your services all of the time on marketing collateral, on business cards, on your website, on flyers, in your premises, in newsletters and so on.
This message will soon sink in with customers if they hear it or see it often enough and frequently enough.
So go ahead and spread that word ….
p.s. Pinpoint Marketing offers copy writing services, email marketing, graphic design, SEO, websites, social networking, advertising, PR, event management, marketing planning and much more …