Getting started in Marketing!

What is Marketing?
Marketing is the process of getting and keeping customers.  Without customers, a business is out of business.  Marketing is the single most important activity in any business, including yours!

According to the CIM, marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably”

In everyday speak, it is all about ensuring your company identifies who your customers are, where are they, what they need, when do they need it and how much will they pay.

Where does Marketing fit into your business?
Marketing can either be dealt with by a marketing department or it can be the responsibility of the business owner in cases of small businesses.

Given that fulfilling the customer’s needs is the key to business success, how do businesses achieve this?  Marketing!
Meeting customer satisfaction and objectives can be met using the Marketing Mix, otherwise known as the 4 P’s of marketing – Product, Promotion, Price and Place. 

Marketing through promotion
There are 5, or some would say 6, marketing promotional tools:
Advertising – salesmanship in print.  A way to promote your services.  Can be printed, on the web or on air.

PR – the process of creating favourable views in the media, therefore influencing potential customers

Sales Promotion – incentives designed to stimulate demand and custom e.g. free samples, discount vouchers and so on

Direct Mail – using media such as letters or flyers to send a marketing message to a mass audience

Personal Selling – identifying a customer’s needs and matching these needs with benefits your products or services offer

Online Marketing – this is all of your marketing handled online e.g. your website, your email campaign and your adverts online



About nicolepinpointmarketing

Nicole is a mum to two, wife to one and friend to many. I am also the owner of a successful marketing consultancy business, established in 2008 to work with, help and support local businesses. Pinpoint can act as a consultant or we can hold your hand to manage your marketing or we can do it all for you! Your marketing, your budget, your way. Marketing, organisation, helping and caring are my strong points and passions!
This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s