Monthly Archives: May 2012

It’s all in the name?

How is your database looking?  Is it full of gaps and missing data or is it ship shape and ready to be marketed to? If your answer is that it is holey and patchy, then purchasing data from a mailing list … Continue reading

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Is it wrong to assume?

YES!  With companies growing, folding, merging and diversifying these days to keep their heads above water and trying to prosper in this difficult financial time, it is very easy for customers to be confused and unsure about what you are … Continue reading

Posted in Advice for the small business, Marketing Planning and Strategy | Leave a comment

Getting started in Marketing!

What is Marketing? Marketing is the process of getting and keeping customers.  Without customers, a business is out of business.  Marketing is the single most important activity in any business, including yours! According to the CIM, marketing is “the management … Continue reading

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