Does your marketing plan specify your ideal target audience? e.g. who is the most likely person or group of people who will buy your product?
I am assuming the answer will be yes. If not, this is a very important question that you need to ask and address in order to implement successful marketing campaigns.
For now, let’s assume you know who your ideal customer is. So, who are they? Are they woman aged 20 to 30 or young families or businessmen over 40? Regardless of who the ideal customer is, the next key question to ask is where are these people based?
For some businesses, the answer may be within a 5 mile radius and for others in may be nationwide. Depending on what you are selling, whether it is a product or a service, it may not matter where the customer is based as selling and supplying might be able to be handled remotely. For products that the customer will want to see or try before they buy, this may be more difficult.
The geographic location of your customers will partly determine the types of marketing tools that you may adopt.
For widely spread customers, you may need to consider specific tools to aid communication that do not require face to face conversations. Such as:
- SMS mobile texting
- Email campaigns
- Social networking – Twitter, Facebook, LinkedIn etc
- Skype for making calls and conference calls
- Websites and landing pages
and so on….
So, think about where your customers are based, then think what media do they use and prefer, then get marketing to them.