Monthly Archives: April 2012

Is it time to spread your wings?

Does your marketing plan specify your ideal target audience?  e.g. who is the most likely person or group of people who will buy your product? I am assuming the answer will be yes.  If not, this is a very important question that you … Continue reading

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Does third party networking really work?

I have to wholeheartedly say “yes” in response to the question “Does third party networking really work?” For me, and for many others I know, this marketing activity really works. Here is my story. Some of you may have heard … Continue reading

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What’s new?

Morning everyone, According to an article recently published by the CIM, the two trends in marketing to watch in 2012 are those of mobile marketing and social marketing.  In other words, more use of  mobile phones and social networking sites … Continue reading

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Don’t underestimate the power of face to face contact

In a survey I carried out, 86% responded saying that they regularly attended networking events so we know we are here for a good reason.  No one likes to do anything for nothing or to waste time, so as you … Continue reading

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Mass email campaigns – what do you need to know?

Do you send out campaigns to your customers in a mass campaign type of way?   Whether you do or you don’t yet, here are some top tips to consider before you send your next campaign: will you be using Outlook … Continue reading

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Have you got the LinkedIn effect?

LinkedIn was established in May 2003 and by the following September, the tool reached 1 Million users!  It is used mainly by 25 to 54 year olds from all over the World and from all industries and markets.  The main … Continue reading

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