What is your USP?

What is your USP?

Your unique selling point e.g. what is special about your company? 

So, what could your USP be?

Are you the only one that offers your service?
Are you the only retailer in the UK or online?
Are you an exclusive dealer in such a product?
Is it your qualified staff?
Is it your business history and accreditations?

Have a think about this before you start communicating with your customers.  They will need convincing as to why they should buy from you, so make sure you know why so you can convey this to your potential customers and contacts.

Advertisements

About nicolepinpointmarketing

I am the owner of a successful marketing consultancy business, established in 2008 to work with, help and support local businesses. Pinpoint wants to advise small businesses on how to best market their products and services, using minimum budget, but making maximum impact!
This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s