Monthly Archives: February 2012

Your Jargon busting guide to Marketing!

B2B – Business to Business B2C – Business to Consumer Marketing Mix – the 4 P’s           Product – the item or service on sale           Place – where the product or service is sold           Promotion – marketing and … Continue reading

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Let’s go back to the beginning. What is Marketing?

What is Marketing? Marketing is the process of getting and keeping customers.  Without customers, a business is out of business.  Marketing is the single most important activity in any business, including yours! According to the CIM, marketing is “the management … Continue reading

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What is your USP?

What is your USP? Your unique selling point e.g. what is special about your company?  So, what could your USP be? Are you the only one that offers your service? Are you the only retailer in the UK or online? … Continue reading

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Do you have a Marketing Strategy in place?

Have you set your own business goals for 2012 to work through the challenges from your competitors to ensure you win all the new business you can? The purpose of your marketing strategy should be to identify and communicate the … Continue reading

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