The devil is in the detail …

Plan to succeed in 2012 …

If you haven’t set any objectives for your company and your marketing activities, how can you decide at the end of the year if you have achieved what you set out to do?
The best way to implement marketing successfully into your company is to create a marketing plan. 

So, what is a marketing plan?
There are 7 stages to a comprehensive marketing plan:
1Objective Setting
          defining the business purpose
          setting objectives and goals
          assessing the market situation
2 Defining the messaging
          messaging, branding and positioning
3 Defining a strategy
          mission and vision
4 Defining the target audience
          by demographics, behaviour and profiling
5 Developing the tactics
          covering advertising, PR, personal selling, direct mail, online and sales promotion
6 Implementing the plan
          suggested timelines and tips
7 Measuring and evaluation
          tips on how to measure success

Do you have a plan?

Do you need one?

Get in touch and find out exactly how we can help you achieve your goals for 2012! 


About nicolepinpointmarketing

Nicole is a mum to two, wife to one and friend to many. I am also the owner of a successful marketing consultancy business, established in 2008 to work with, help and support local businesses. Pinpoint can act as a consultant or we can hold your hand to manage your marketing or we can do it all for you! Your marketing, your budget, your way. Marketing, organisation, helping and caring are my strong points and passions!
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