With blogging, LinkedIn and other new technologies coming on board, sometimes I feel like more traditional marketing activities are being ignored. Whereas I completely embrace these new marketing tools, I want to talk about the more – tool of promotional leaflets.
The house to house leaflet distribution market is actually growing. Adding leaflets into newspapers and magazines is also a very competitive market too. So, you need to make your leaflet stand out from the crowd!
So, how can you make leaflets work for you?
- The Design – make it attractive and well laid out. Don’t write too much, but make it compelling and thorough enough. Remember your branding guidelines.
- The Copy – make sure you include a key message and a call to action. A call to action is what you want your customers to do e.g. pick up the phone, order etc. Always include your branding and contact information. For more ideas on writing great sales copy, see one of my previous blogs here.
- Promotion – include a promotion or discount to grab people’s attention and to bring them into your store or onto your website.
- Distribution – think carefully about how you are going to distribute the leaflet. Will you do it yourself, employ someone, use Royal Mail or share distribution with someone else.
- Targeting – who are you going to distribute your leaflet to? What postcodes? What streets? Make sure the residents of these places are your ideal customers e.g. the right age, gender, family set up, income etc.
Other considerations for your leaflet are the quantities, the legal issues to consider (consider ASA), how you are going to check afterwards that leaflets were delivered and how you are going to check responses.
If you would like any copy writing or design help, you know where to come!