I was chatting with a client last week and I asked them about how and where were they were getting their customers from? To my astonishment, the answer was “I don’t know”. I instantly thought what a missed opportunity!
If you don’t ask customers how they found you when they ring up or email you, how do you know if your marketing is having the desired effect e.g. reaching your target customer groups?
If you are not currently doing any marketing, then knowing the answer to this question can really help determine the future direction of your marketing e.g. only set up campaigns where you will get a return on your investment. It doesn’t matter if you think advertising in the local press is a winner if none of your customers or potential customers read this paper. Listen before reacting and planning.
Not to do myself down, but marketing is not rocket science. It is simply about supplying the customer with what they want, but if you don’t ask questions, then how do you know who your customers are, where they are and what they want?
By simply asking over the phone, by email or face to face, “so how did you hear about Pinpoint Marketing?”, you will instantly know where similar prospect customers could be found. It could be your local paper, so continue advertising there or it could be from an existing customer so remember to thank them or it could be via your website so remember to update your content regularly.
Simple answers can be like a gold mine to your future marketing activities, especially if you are on a tight marketing budget.