Has your business grown leaving you with little or no time to dedicate to marketing your business to continue and maintain growth? Have you created a marketing plan that is sitting dormant or have you created a website that hasn’t been updated for a few months? Or have you launched email campaigns but haven’t found time to track them to see how effective they were?
If this sounds familiar, then it may be time for you to bring in some help for your marketing. If you don’t maintain your marketing, your business will suffer. Customers will see an out of date website and assume you are not very good as opposed to thinking they must be busy and doing well.
So, what are your options in terms of bringing in marketing help? Hiring a consultant, hiring an agency or employing someone.
Depending on your requirements, budget and objectives, which one is right for you?
- Hiring a consultant – a consultant can come in and take a high level overview picture of your business. they will be experienced in working strategically with businesses and suppliers in your industry. I started Pinpoint Marketing to work at this level, but now my business is much more hands on as this appears to be what small businesses want.
- Hiring an agency – an agency could offer strategic advice as well as more practical hands on activity. Agencies may specialise in certain marketing activities, such as PR or event management. This could prove very helpful to your business. You can also use agencies on an as and when basis or on a retainer basis. A more long-term, retainer basis, is preferable for getting results for the agency and the customer.
- Employing a manager – the decision to recruit someone can be quite daunting for a small business as it is a big step. An ideal person would have experience in your market sector as well as having the skills that you need.
So the question here is, to employ or not? Think about the budget you have? Think about how hands on you want to be with your marketing. Think about your longer term objectives.
Once you know which route you are going to take, think about the skills you want the agency or person to possess? Read my blog here about looking for a marketing person.
For inspiration on what marketing this new recruit or contractor could help you with, take a look here.