Marketing and sales go hand in hand. Sales of course equate to an increase in profits and turnover for your business. They feed off each other.
Marketing is all about increasing sales, increasing awareness and presence and in turn increasing your sales and profitability.
This all sounds very simple but as we all know, it’s not always easy to market ourselves and our businesses. When I am talking to potential clients and indeed new clients, they often ask me or tell me about their potential plans for advertising or for leaflet drops or for a website. They often talk about how these will look too. What I do find though is that most have jumped the gun slightly and have not thought about who these marketing campaigns are going to? If you do not know who your target or ideal customer/s are, how are you going to reach them and reach them with the right message? Read my previous blog “who are you selling to?” here.
One you know who you are going to target, whether it is young families or men aged 25 to 35, you need to know how to find them and how to engage them so they start to buy from you.
The simplest and most effective way I have explained marketing throughout my presentations and talks and in my material, books and blogs is that building up your business using marketing is like building a house. There are things you need to do or have in place before you start building and this analogy is the same for marketing. Read more on this here.
For more tips, I have an ebook available to buy at just £9.99 called “How to get the most from your marketing budget”. To buy a copy, simply email me with your order, make the payment and then receive the pdf straight after. The ebook aims to tell you all you need to know on what to spend your money on, when and how to spend it!
The guide promises not to mention base rates, assets, ratios, depreciation or liabilities! It will mention return on investment, sales vs spend and examples of typical marketing costs. Receive your tips and advice on avoiding the pitfalls, tips for setting a budget and advice on how to get the most from your marketing budget.
No one likes to waste time or money, so this guide will help ensure that you and your business see a return on your investment.
For more tips, log onto www.bigideasforsmallbusinesses.co.uk
Have a good week …