Tell tale signs of a good marketer!

If your business is growing or if your business needs to bring in more customers and make more money, then you may be thinking of marketing!  You are not?  Well maybe should be.

Assuming you are, you may then be thinking of employing a junior marketing assistance or contracting a more senior and experienced marketing manager for the short term, for the same price coincidentally.  If you are, there are some top tips that I would like to pass onto you to ensure that you make the right choice of person.

  • does the person come recommended?
  • does the person or business have case studies showing and proving their work?
  • do they have experience in your market or industry?
  • do you feel a chemistry or rapport with the person as you will be working closely with them?
  • are their fees or salary expectations within your budget?
  • are they local to you, if this matters?
  • do they have good connections if you are needing to bring in additional services later on?
  • are they flexible in terms of the hours, days etc they can work?
  • are they willing to offer you anything such as an introductory price or offer or a money back guarantee?
  • do they have the right attitude?
  • will they fit in with any other colleagues and staff?
  • do they reflect your company’s ethos and culture?
  • do they buy into your visions for the future of your business?
  • are they well presented and prepared for your meeting/interview?
  • lastly, what does your guy feeling say?

If after the first meeting, and you are not sure, call a second meeting and bring in a colleague to get their view.  You could also take up their references or call up their past clients for a reference and feedback.

Good luck and have a good week!


About nicolepinpointmarketing

Nicole is a mum to two, wife to one and friend to many. I am also the owner of a successful marketing consultancy business, established in 2008 to work with, help and support local businesses. Pinpoint can act as a consultant or we can hold your hand to manage your marketing or we can do it all for you! Your marketing, your budget, your way. Marketing, organisation, helping and caring are my strong points and passions!
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