Now that you know your website is working for you as it should (if you don’t know this, look at last week’s blog), which route should you take to attract more visitors and traffic to your webpages?
Essentially, there are two options:
- long term, organic search engine optimisation, or SEO or
- shorter term, pay per click, or PPC (such as Google AdWords)
So what you need to consider to decide which route to take?
- do you want short term results?
- do you have ample budget set aside?
- do you have time set aside to monitor short term campaigns?
- are you easily able to change your website’s content if need be?
- are you planning other online marketing activities to boost your online presence such as Twitter, LinkedIn, Facebook, a blog and so on?
- is the market you are in very competitive or not?
- do you know your businesses keywords and USP?
- is your business localised?
Once you know the answers to these simple questions, you can start to make a decision on which route to take. Once armed with this information, you will be ready to contact potential suppliers for SEO and/or PPC campaigns for quotes and advice.
Whatever route you take, you need to know the What’s In It For Me! What will your business gain for implementing these tactics? How will your customers benefit?
Marketing is all about getting a return on your investment, and online marketing is no different!
Good luck with your SEO or PPC marketing.