Planning for your success …. and achieving your goals ….

As well as an element of luck, good judgement and fate, planning your marketing tactics will have a huge part to play in achieving your business goals and visions for 2011.

In last month’s blogs, we looked at setting business visions and what you would like to achieve in 2011 for you, your business, your customers and your market. How you plan to achieve your visions through efficient planning is the focus of this blog.   

If you haven’t set any objectives for your company and your marketing activities, how can you decide at the end of the year if you have achieved what you set out to do?
The best way to implement marketing successfully into your company is to create a marketing plan.   

So, what is a marketing plan?
There are 7 stages to a comprehensive marketing plan:
1Objective Setting
          defining the business purpose
          setting objectives and goals
          assessing the market situation
2 Defining the messaging
          messaging, branding and positioning
3 Defining a strategy
          mission and vision
4 Defining the target audience
          by demographics, behaviour and profiling
5 Developing the tactics
          covering advertising, PR, personal selling, direct mail, online and sales promotion
6 Implementing the plan
          suggested timelines and tips
7 Measuring and evaluation
          tips on how to measure success

The purpose of your marketing strategy should be to identify and communicate the benefits of your business offering to your target market.  What are you offering to whom and why should they buy it?  You then create a marketing strategy that makes the most of your strengths and matches them to the needs of the customers you want to target.  

As a small business, you will probably need support with your marketing in terms of advice, resource, time and budget.

Fail to PLAN and plan to fail


About nicolepinpointmarketing

Nicole is a mum to two, wife to one and friend to many. I am also the owner of a successful marketing consultancy business, established in 2008 to work with, help and support local businesses. Pinpoint can act as a consultant or we can hold your hand to manage your marketing or we can do it all for you! Your marketing, your budget, your way. Marketing, organisation, helping and caring are my strong points and passions!
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