In last week’s blog, I talked about reviewing your business in terms of the money you are making, the time you are spending on it and the workload you have on.
So, did you ask yourself any of the questions I posed and do you feel like you have some new perspective on your business?
If your answer is no, then here is how reviewing your business and purpose, you can really add value and therefore grow your business and its turnover.
Your values are what’s important to you. This should be reflected in all your marketing material, through your staff and in all communications with customers. So, what are your values?
At Pinpoint Marketing, my values are to:
- practice what I preach in terms of the marketing tools I suggest to clients
- be bespoke where I can and tailor the solutions I offer exactly to the client’s needs
- be cost effective
- serve the local business community and
- keep it relevant, simple and practical.
What are your values and what perception do you give to your customers? ….