The ASA (Advertising Standard’s Authority) is planning to change the way it regulates online marketing through the CAP Code, as of 1st March.
The CAP code, fully explained here, basically lays down rules for advertisers and media owners to follow. They include general rules that state advertising must be responsible, must not mislead, or offend, and specific rules that cover advertising to children and ads for alcohol, gambling, motoring, health and financial products.
The change will now also include marketing communications online. This refers to adverts etc from companies on their own websites as well as on other non paid for online space. Press releases remain out of the code’s remit. For full details, click here.
As I discussed in a previous blog, the future of marketing is all about online – websites, social networking, blogs and adverts. Make sure you stay within the law.