So what is social networking and why the buzz about it?

Following on from last week’s blog which focussed on 2 low costs ways to increase traffic to your site, which were blogging and social networking, I wanted to look at social networking and online marketing in more detail with you.

So what is social networking and why the buzz about it?
A recent quote I read said that “Social Media has come a long way in the last 2 years and Interactive marketing is no longer revolutionary, it’s crucial. In 2011 companies embracing Social Media could see increase of up to 18% in sales.”

A couple of years ago, we did not know about Twitter and Linkedin, but nowadays, these low cost, fast, effective and proven tools for online marketing have taken over and take up more time and budget from marketing departments than the more traditional tools of advertising and direct mail. 

As long as you pitch your blogs, tweets and updates at your relevant target audience/s, you really should be thinking about Social Media.  Consider it as a way of networking, but online. 

Get yourself and your business onto Twitter, LinkedIn and Facebook and start educating, building relationships and influencing your customers and potential customers!

Stuck or confused, just ask me and I will get you started in a matter of moments ….


About nicolepinpointmarketing

Nicole is a mum to two, wife to one and friend to many. I am also the owner of a successful marketing consultancy business, established in 2008 to work with, help and support local businesses. Pinpoint can act as a consultant or we can hold your hand to manage your marketing or we can do it all for you! Your marketing, your budget, your way. Marketing, organisation, helping and caring are my strong points and passions!
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