What is a Marketing Plan?

The best way to implement marketing successfully into your company is to create a marketing plan.  A plan should be structured and systematic. 

There are 7 stages to a comprehensive marketing plan, and these are:
1 Objective Setting
          defining the business purpose
          setting objectives and goals
          assessing the market situation
2 Defining the messaging
          messaging, branding and positioning
3 Defining a strategy
          mission and vision
4 Defining the target audience
          by demographics, behaviour and profiling
5 Developing the tactics
          covering advertising, PR, personal selling, direct mail, online and sales promotion
6 Implementing the plan
          suggested timelines and tips
7 Measuring and evaluation
          tips on how to measure success

Every company, regardless of size, industry or location should plan!  As a business, you need to decide who to target, where to find them, when to target them, what to say, how to say it.  You also need to keep reviewing and improving everything you do to stay ahead of the competition and to grow your business.

Normal price is £360 Buy before 30th November and receive 20% off making this offer a great value of £288!

About nicolepinpointmarketing

Nicole is a mum to two, wife to one and friend to many. I am also the owner of a successful marketing consultancy business, established in 2008 to work with, help and support local businesses. Pinpoint can act as a consultant or we can hold your hand to manage your marketing or we can do it all for you! Your marketing, your budget, your way. Marketing, organisation, helping and caring are my strong points and passions!
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