Why is marketing planning important to a business?

If you haven’t set any objectives for your company and your marketing activities, how can you decide at the end of the year if you have achieved what you set out to do?

The best way to implement marketing successfully into your company is to create a marketing plan. Every company, regardless of size, industry or location should plan!   As a business, you need to decide who to target, where to find them, when to target them, what to say, how to say it. You also need to keep reviewing and improving everything you do to stay ahead of the competition and to grow your business.

Your marketing plan should be the reference document you use as a basis to execute your marketing strategy.  The plan sets out clear objectives and explains how you will achieve them. Planning turns your vision into reality! By having a detailed plan in place, you will remain focussed and on track for the year or period set.  Sticking to your plan helps you manage your costs and keep to your budget.

Follow me on Twitter (Pinpoint Mktg) or Linkedin (Nicole Martin) for the whole of November and you will receive tips, notes and experience all based on marketing planning for your business!

I can give you 2011 reasons why your business needs a marketing plan, but here are 11 must read reasons:

1. Achieve and Succeed
2. Grow your business
3. Increase your profit
4. Maximise on your time
5. Maximise on your efficiency
6. Understand your business
7. Understand your competitors
8. Gain an advantage over your competitors
9. Learn new marketing concepts
10. Get solid foundations for your business
11. Understand your market

Let Pinpoint Marketing work ON your business whilst you work IN your business

Why wouldn’t you plan having read these reasons?

About nicolepinpointmarketing

Nicole is a mum to two, wife to one and friend to many. I am also the owner of a successful marketing consultancy business, established in 2008 to work with, help and support local businesses. Pinpoint can act as a consultant or we can hold your hand to manage your marketing or we can do it all for you! Your marketing, your budget, your way. Marketing, organisation, helping and caring are my strong points and passions!
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