Come on down, the price is right! Or is it?

If sales are slow and profits not looking healthy, the knee jerk reaction can sometimes be to slash prices.  Discounting and having sales can work in some cases, but it is not always the best thing to do for your business, particularly for the long term.

I want to refer to the concept of perceived value.  If something is offered to you for free, what do you think?  “Too good to be true?”  “It can’t be that good if it is free can it?”
These are two good reasons not to automatically discount in order to get sales and profits to grow.

There are many other ways to put across value and to raise interest and demand for your products and services.  Like what?

  • short term promotions
  • bundles or packages
  • cross selling
  • up selling
  • continuity programmes

For more information on these bullet points and how you can make them work for you and your business, check out www.bigideasforsmallbusinesses.co.uk

So now you know how you are going to raise sales and market your business, it is time to tell the world!  Check out www.shortontimeandcreativity.co.uk

Good Luck!

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About nicolepinpointmarketing

Nicole is a mum to two, wife to one and friend to many. I am also the owner of a successful marketing consultancy business, established in 2008 to work with, help and support local businesses. Pinpoint can act as a consultant or we can hold your hand to manage your marketing or we can do it all for you! Your marketing, your budget, your way. Marketing, organisation, helping and caring are my strong points and passions!
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