So, you have a website? How is traffic? Is your site generating the leads and sales you want it to? Do you have a good return visit rate?
read on ….
Once you have your branding and messaging in place and have advertised and promoted your website, how can you ensure your customers keep coming back?
Making the site interesting, relevant, eye catching and unique is key. So how can you do this?
- create and upload an online video
- record and introduce a podcast
- create, write and upload a regular blog
- write and regularly upload customer testimonials and case studies
- update the site with regular news
Test and test again before going live.
If you get stuck or confused, use suppliers and experts. This may cost you more initially, but you WILL save time and money in the long run and you WILL see results more quickly.