Monthly Archives: August 2010

Underestimating the power of personalisation

A recent survey showed that most companies collected “personal” data but very rarely used it to make the maximum impact on their email campaigns.  What a waste!  By personal information,  here I am referring to name, gender, dob, hobbies, business type and … Continue reading

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Come on down, the price is right! Or is it?

If sales are slow and profits not looking healthy, the knee jerk reaction can sometimes be to slash prices.  Discounting and having sales can work in some cases, but it is not always the best thing to do for your … Continue reading

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Who are you selling to?

Sorry to disappoint you, but the answer is very rarely everyone. Even if you have a product or service that everyone must have, there are many markets with large groups of people.  Known as primary and secondary audiences or target … Continue reading

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How to get repeat visitors to your website?

So, you have a website?  How is traffic?  Is your site generating the leads and sales you want it to?  Do you have a good return visit rate? read on …. Once you have your branding and messaging in place … Continue reading

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Are you going round in circles?

Do you find yourself marketing like mad when you are not busy, then you get busy and stop marketing and then realise you aren’t busy in the future and so you start all over again? Managing and running your own … Continue reading

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