“How do I know what to spend my money on?”
“But I cannot afford marketing?”
“I have tried marketing before but I spent a lot of money and got nothing back?”
Do these statements sound like you and your business?
So, what are the benefits and values of using marketing to grow your business?
Essentially, marketing ensures your product reaches the right people at the right time. It creates customer loyalty, grows your sales and ensures you stand out from your competition.
In summary, it is about Supply and Demand.
So, which tools should you include in your marketing budget?
Once you know how much you have to spend, what are you going to spend your marketing budget on and what will give you the best ROI (return on your investment)?
There are no guarantees in marketing and it certainly isn’t a magic wand, but if you look at all routes to market and if you know your target audience, you will have the best chance at making a success of your marketing budget.
Another piece of advice is to find out what costs to expect when using the various marketing tools. Knowing this will help you budget better, spend more wisely and ensure that you are getting the best deal.
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Don’t think of Marketing as an expense, but as an investment in your future and the future of your business.
Marketing IS affordable, when done properly, so get your marketing right and you will grow your profits and sales and cut down on wasted time and money.