A business only needs to excel in a few things to thrive. According to Paul Sloane in this month’s The Marketer, you need to “find the right partners to compensate for weaknesses and free up time to find new ways to exploit strengths.”
Most of us in business analyse the negative things and try to resolve these such as why are sales low or why the email campaign did not produce enough leads or why is production slowing down. These issues are important to tackle, but it is also VERY important to focus on the positive things such as what are we good at? What do our customers like about us? What is going well? What new opportunities are out there?
He goes on to say that we should build on our strengths and compensate on our weaknesses. Work out the company’s assets and good points and go all out on these core areas.
Paul concludes, and I totally agree, by saying “find the right partners to compensate for the areas where we are ordinary and weak, and free up time to exploit our strengths. If we are great at marketing but rubbish at admin then we should probably outsource admin to someone who is good at that.”
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