Who, why, where and what to look out for?
As Fabio Capello named his squad to take to the World Cup yesterday, it has reminded me of something important in business that I would like to share with you.
The England squad and management has reminded me about the importance of choosing the partners and the team that surround you in your business.
Having the right people with you can make or break opportunities, close or lose sales and they must help grow your business.
Choosing the right partner for you!
Whether you are a sole trader or part of a limited company, you will need help and outside assistance from time to time, whether it be with your marketing or something else. So, who do you choose?
Do you need to employ someone or would a consultant/agency be better to partner you?
The answer to this depends on how much experience you have, how much budget you have, how much risk you want to take and what level of experience you want your marketing partner to have.
Once you have decided on your ideal partner type, how do you know who to choose and what to look out for?
For more tips on what to look out for, just ask.