Outsourcing your Marketing – do you?

I ran a poll for market research purposes amongst 4 networking groups and business groups that I am a member of recently. I asked the questions “Do you outsource any aspect of your businesses marketing?” To say I am surprised by the results is somewhat of an understatement. Some of the results were not what I was expecting.

The voters are predominately small business owners. They are all UK based and are a mixture of men and women, although I would say more women voted.

On the plus side, no one voted that they didn’t know outsourcing was an option so I and my fellow marketers are doing a good job of promoting what we can offer to small businesses if they wish marketing support.  As you can see, the biggest vote was for never! This response was 50/50 between men and women sme owners who had voted. Why is this? Some of the comments were lack of budget or becaue they wanted to have a go themselves. Whilst this is an admirable choice, is it really the best choice for you and your business? Sometimes it is and sometimes it isn’t. Each to their own. However, sadly a few voters had their fingers burnt by companies or agencies that had let them down. Sad to hear as customer service, honest and authenticity is very important to Pinpoint Marketing. I would be very interested in helping dispell this perception. If you are looking for free advice then sign up for my newsletter or join my Facebook group. Quite often though when prospects or leads tell me marketing hasn’t worked for them, it can be a case of something within the campaign wasn’t right or thought about thoroughly eg the strategy/target audience not defined or the messaging isn’t pitched right. But sometimes it is because the campaign or activity hasn’t been followed up on, then reviewed and then repeated. A good marketing strategy is all about consistency, reviewing and repeating.

The lack of budget clearly is a factor for many small businesses. Clearly finances and cash flow are a must to get right so we can’t go spending blindly. But, the key thing to say here is that any time and money you spend outsourcing your marketing is time you will get back to do what you want and what only you can do. Why spend time struggling with your copy or planning if that means you are taking yourself away from working with and for your customers? Also the investment of money you spend on outsourcing your marketing will pay for itself, if done correctly, over time as you should be getting in more leads and more sales.

Interestingly, of the groups who responded as always, these were solely women business owners. Why is this? Are women more likely to admit they cannot or don’t want to do something or is this a coincidence?

Of the voters who said sometimes if I cannot do it, the main voters were women again, but not by as a bigger margin as the always voters. Many of us like to learn and gain new skills, so we offering a multi layer service from consultancy and ideas, to hand holding and support to we can do it all for you. Your budget, your choice.

So what can we conclude? I want, naturally, for more small business owners to get help with their marketing. Let marketers like me do what we do best and help you. And then you can do what you want/where your passion is and use your skills and time to the best effect.

How can this happen? So if you are in the I would if I could afford it or the not now but I plan to camps, here are some options:

  • If you would like some free marketing advice, click on the green pinned Free Marketing Advice image on the homepage.  free marketing advice
  • If you would like funding advice or a business loan, have a chat with two networking connections of mine, Helen Steel of Streamlion Consulting and Sharon Cook of Choice Business Loans.
  • Get a marketing or business mentor and become accountable with your marketing.

Pinpoint Marketing – we make marketing simple!

Outsourced graph

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Why Team Pinpoint could be your next football signing!

It is nearly the end of January, so that means it is transfer deadline day for many of you I’m sure. With that in mind, are you considering changing your team around to enhance the value you offer to the players, supporters and Board and to re-evaluate your marketing tactics and campaigns to make your goals happen?

How can we help?

We are both in the same business of using cleverly and carefully thought out strategies and tactics to achieve the best outcome, on or off the field. Whether you have a marketing department in place or if budget doesn’t allow, and you outsource occasionally or even get staff to pitch in every now and again, Pinpoint Marketing would love to help your club on a strategic and brainstorming level and also on a hands on campaign level.

From bringing in new supporters, attracting sponsors, improving the bottom line, growing merchandise sales, reviewing your campaigns and processes or raising your profile in the local business and residential community, we can help with advice, ideas and hands on campaigns. From social media, content planning, training, reporting and analysis and more, we are highly recommended by our clients and followers. Using digital and offline channels and cost-effective methods, we are sure we can help you and be an asset to your team.

So, why Team Pinpoint?

As well as being an experienced marketing professional with over 20 years of experience and having a team behind Pinpoint Marketing to over all of the marketing mix, on a personal level, Nicole is a football fan and also a mum of a 12-year-old grassroots and academy footballer. Being a mum has seen Nicole get involved in being a football fixtures secretary as well as a wife to a grassroots coach.

Can we have a chat over the phone or email, or a face to face meeting to discuss your short and long-term goals and how Pinpoint could possibly help get you from where your club is today to where it wants to be.

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Who never gets the tea round? Survey reveals worst offenders

Research by Tetley has shown which types of worker never offer to make tea for their colleague. Read more here

The truth about tea rounds

MAKES THE LEAST TEA ROUNDS – Marketing workers

MAKES THE MOST TEA ROUNDS – Building managers/maintenance workers

ONLY MAKE TEA FOR THEMSELVES – Advertising workers

DRINK THE LEAST TEA – Administration workers

DRINK THE MOST TEA – Advertising workers

MOST FUSSY DRINKERS – Creative workers

LEAST FUSSY DRINKERS – IT workers

TAKE THE MOST BREAKS – HR workers

TAKE THE LEAST BREAKS – Administration workers

TAKE THE LONGEST BREAK – Maintenance workers

TAKE THE SHORTEST BREAKS – Marketing workers

What you think? Agree? Is this a similar pattern in your office or workplace? I don’t agree with marketers making the least tea rounds. I always make a cuppa for me and clients. Taking the shortest breaks could well be true for me though …

Let me know your thoughts!

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Leave no stone unturned in 2018 …

HAPPY NEW YEAR!  We hope you had a great Christmas.

No one likes taking risks unnecessarily or spending money if they don’t need to.  Here I explain the benefits of a marketing plan and why every business must have one going into 2018.  This blog article will be an example of how an implemented marketing plan using a variety of marketing techniques can AND does work.

If you haven’t set any objectives for your company and your marketing activities, how can you decide at the end of the year if you have achieved what you set out to do?  Many companies don’t start marketing or don’t review their current marketing progress as things are good and they are happy with good.

Here are 18 reasons your business MUST have a plan:

  1. Avoid guesswork and make informed decisions
  2. Minimise taking risks with your business
  3. Know you are talking to your customers in the right way with the right content e.g. personalise!
  4. Spend your budget wisely by using facts
  5. Identify new opportunities within your market
  6. Ensure you use the right blend of the marketing mix
  7. Know your customers/target audience
  8. Identify any potential threats within your market
  9. Uncover problems before they manifest themselves
  10. Maintain and grow your reputation to customers, potential customers, suppliers and partners
  11. Manage the resource you have internally and externally to maximum capacity
  12. Establish your position in the market
  13. Differentiate from the crowd and know your USP (unique selling point)
  14. Be proactive not just reactive
  15. Get your brand out there and become recognisable as a thought leader in your industry
  16. Break a huge task into manageable and bite sized chunks
  17. Pinpoint had a response to a tweet I wrote to Claude Littner of the Apprentice. I asked him about the biggest benefit of having a marketing plan. He said and I quote “it is an integral part of a business plan”.  We couldn’t agree more.
  18. Plan ahead for 2018 and beyond

What is a marketing plan?

There are 7 stages to a comprehensive marketing plan including

  1. Objective Setting
  2. Defining the messaging
  3. Defining a strategy
  4. Defining the target audience
  5. Developing the tactics
  6. Implementing the plan
  7. Measuring and evaluation

Having a plan will make you more focused and more successful and it will make the most of your budget.

Good luck for a successful 2018 and beyond …

 

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End of year marketing checklist. How to end the year on a high!

So there’s only a few days left of the year! How was 2017 for you and your business? What were the highs? The lows? And how are your plans going for 2018?

Here are some top tips on how to end your business year on a high!:

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  • run a few reports (own systems, marketing files and ask your accountant) based on where your profit has come from, where leads have come from, cost of sales etc. Then you will know where to focus your time and budget on for the following months …
  • run some analytics on your website (Google analytics) and your social media profiles. Are your followers increasing, what keywords are they using to find you?
  • Do you post and tweet etc haphazardly or could you get more organised to save time and to enable more consistently? Use a tool like Hootsuite to schedule and create a content plan for 2018
  • review your messaging. Do customer s engage? Do you need a strap line?
  • carry out some research amongst your clients and prospects. Ask them what they want, what do they need …
  • review and check off activity from your business or marketing plan (assuming your have one!)! Have you done all you set out to achieve
  • look at your expenses. What are you spending lots of money on? Does his effort result in more sales?
  • who has helped you this year? Do you need help again in 2018, whether outsourced or employed. Negotiate costs and contracts
  • what events and networking did you do? How did the events go? What else can you eg more speaking, more handouts or props?

Good luck with your review! Here’s to 2018 ….

IMG_3879

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18 reasons why your business needs a marketing strategy for 2018 …

No one likes taking risks unnecessarily or spending money if they don’t need to.  Here I explain the benefits of a marketing plan and why every business must have one going into 2018.  This blog article will be an example of how an implemented marketing plan using a variety of marketing techniques can AND does work.

If you haven’t set any objectives for your company and your marketing activities, how can you decide at the end of the year if you have achieved what you set out to do?  Many companies don’t start marketing or don’t review their current marketing progress as things are good and they are happy with good.

Here are 18 reasons your business MUST have a plan:

  1. Avoid guesswork and make informed decisions
  2. Minimise taking risks with your business
  3. Know you are talking to your customers in the right way with the right content e.g. personalise!
  4. Spend your budget wisely by using facts
  5. Identify new opportunities within your market
  6. Ensure you use the right blend of the marketing mix
  7. Know your customers/target audience
  8. Identify any potential threats within your market
  9. Uncover problems before they manifest themselves
  10. Maintain and grow your reputation to customers, potential customers, suppliers and partners
  11. Manage the resource you have internally and externally to maximum capacity
  12. Establish your position in the market
  13. Differentiate from the crowd and know your USP (unique selling point)
  14. Be proactive not just reactive
  15. Get your brand out there and become recognisable as a thought leader in your industry
  16. Break a huge task into manageable and bite sized chunks
  17. Pinpoint had a response to a tweet I wrote to Claude Littner of the Apprentice. I asked him about the biggest benefit of having a marketing plan. He said and I quote “it is an integral part of a business plan”.  We couldn’t agree more.
  18. Plan ahead for 2018 and beyond

What is a marketing plan?

There are 7 stages to a comprehensive marketing plan including

  1. Objective Setting
  2. Defining the messaging
  3. Defining a strategy
  4. Defining the target audience
  5. Developing the tactics
  6. Implementing the plan
  7. Measuring and evaluation

Having a plan will make you more focused and more successful and it will make the most of your budget.

Good luck for a successful 2018 and beyond …

http://www.pinpointmarketingconsultancy.co.uk/packages.html

 

Posted in Advice for the small business, Marketing Offer, Marketing Planning and Strategy, Pinpoint Marketing Consultancy Ltd | Tagged , , , , | Leave a comment

What is the etiquette of social media?

The definition of etiquette is “the customary code of polite behaviour in society or among members of a particular profession or group.”

Many individuals and businesses are today using social media.  However, is everyone using it properly?  Are we all following the same rules and guidelines?  Many are not so hence me writing this blog.

So what do I mean by etiquette? I mean liking and sharing, why do it, what to post, when not to post, using hashtags and so on.

Social Media etiquette

  • Like and share posts – be genuine though.
  • Liking and sharing is like a thumbs up/a nod to your peers, customers etc
  • When not to post – if its inappropriate or conflict of interest or if you are out/under the influence or if it could come across as unprofessional
  • Remember to use hashtags or #. Common ones are #marketingmonday, #mondaymotivation, #fanpagefriday, #throwbackthursday

#Hashtags

Used to identify messages on a specific topic

  • Use them correctly or you will not get the benefit!
  • Do not include spaces
  • Keep them relevant – have a quick search online to find popular hashtags for your market
  • They can be used anywhere in a post as they can form part of the sentence
  • By clicking on a hashtag you will see other tweets with that hashtag too

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