Category Archives: Topical marketing

Finder’s Fees or Referral schemes

Finder’s fees.  What are they? It is where a company asks for a percentage of a project total in return for supplying a qualified lead.  Normally paid on completion of a job. What do you think of companies that request … Continue reading

Posted in Topical marketing | 1 Comment

Focus on what went right

A business only needs to excel in a few things to thrive.  According to Paul Sloane in this month’s The Marketer, you need to “find the right partners to compensate for weaknesses and free up time to find new ways … Continue reading

Posted in Topical marketing | Leave a comment