Category Archives: Online marketing

Morning everyone, According to an article recently published by the CIM, the two trends in marketing to watch in 2012 are those of mobile marketing and social marketing.  In other words, more use of  mobile phones and social networking sites … Continue reading →

Do you send out campaigns to your customers in a mass campaign type of way?   Whether you do or you don’t yet, here are some top tips to consider before you send your next campaign: will you be using Outlook … Continue reading →

So, how many of you go networking? Do you gather business cards and flyers? What do you do with them? Do you add them to a spreadsheet or a database and then what do you do?  One of the biggest … Continue reading →

In these hard economic times, it is easier to sell to customers you know over finding new ones.  Your existing customers will play an important role in maintaining and hopefully growing your business going into the new year.    It is worthwhile remembering … Continue reading →

Blogging and social networking.  What do these mean to you?  Do you Tweet, blog and update your customers, suppliers and contacts online? No?  You should be.  Marketing your business online is the way forward and everyone is doing it.  Get … Continue reading →

I get asked the same questions day in day out, so I thought I would share them with you all today. What is the main factor to achieving a successful email campaign?  be relevant and personalise.  Don’t just write and … Continue reading →

A recent survey showed that most companies collected “personal” data but very rarely used it to make the maximum impact on their email campaigns.  What a waste!  By personal information,  here I am referring to name, gender, dob, hobbies, business type and … Continue reading →

So, you have a website?  How is traffic?  Is your site generating the leads and sales you want it to?  Do you have a good return visit rate? read on …. Once you have your branding and messaging in place … Continue reading →

According to a Marketing Week survey, it appears that using marketing budgets to allocate to marketing and promotion via Social Media is on the rise. Why?  My thoughts are because these tools are not so new anymore and are proving … Continue reading →

How much time do you lose sitting at your computer deciding what to write? Are you guilty of not sending a newsletter or email blast because you feel you don’t have any news or anything to say? Do you know … Continue reading →