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Category Archives: Marketing Planning and Strategy
Is it wrong to assume?
YES! With companies growing, folding, merging and diversifying these days to keep their heads above water and trying to prosper in this difficult financial time, it is very easy for customers to be confused and unsure about what you are … Continue reading
Are you on track for success?
Last week, my blog was looking at why careful and accurate planning will help you to achieve your business goals and make your visions a reality. I asked you the question, “If you haven’t set any objectives for your company and … Continue reading
What does the future hold for marketing?
According a Marketing Week survey, small businesses spent most of their marketing budgets, in this order, on: Web advertising Outbound email campaigns Direct Mail Conferences and Exhibitions Directories Does this reflect your business? As 2010 draws to a close, hopefully … Continue reading
What is a Marketing Plan?
The best way to implement marketing successfully into your company is to create a marketing plan. A plan should be structured and systematic. There are 7 stages to a comprehensive marketing plan, and these are: 1 Objective Setting defining … Continue reading
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Why is marketing planning important to a business?
If you haven’t set any objectives for your company and your marketing activities, how can you decide at the end of the year if you have achieved what you set out to do? The best way to implement marketing successfully … Continue reading
Fail to plan and PLAN TO FAIL!
This statement has never been more true for small businesses who have not got a marketing and business plan for their business in 2011. At a networking event last week, I asked an audience of around 20/25 people if they … Continue reading
Marketing your business is like building a house! Get your foundations right for a solid and prosperous future!
Marketing and business go hand in hand. They feed off each other. Marketing is all about increasing sales, increasing awareness and presence and in turn increasing your sales and profitability. According to Business Link, “those who invest in marketing during … Continue reading
Come on down, the price is right! Or is it?
If sales are slow and profits not looking healthy, the knee jerk reaction can sometimes be to slash prices. Discounting and having sales can work in some cases, but it is not always the best thing to do for your … Continue reading
Who are you selling to?
Sorry to disappoint you, but the answer is very rarely everyone. Even if you have a product or service that everyone must have, there are many markets with large groups of people. Known as primary and secondary audiences or target … Continue reading
Are you going round in circles?
Do you find yourself marketing like mad when you are not busy, then you get busy and stop marketing and then realise you aren’t busy in the future and so you start all over again? Managing and running your own … Continue reading
