Category Archives: Advice for the small business

It’s all in the name?

Posted on May 28, 2012 by

How is your database looking?  Is it full of gaps and missing data or is it ship shape and ready to be marketed to? If your answer is that it is holey and patchy, then purchasing data from a mailing list … Continue reading →

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Is it wrong to assume?

Posted on May 21, 2012 by

YES!  With companies growing, folding, merging and diversifying these days to keep their heads above water and trying to prosper in this difficult financial time, it is very easy for customers to be confused and unsure about what you are … Continue reading →

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Would you build a house without laying some foundations first?

Posted on March 12, 2012 by

Marketing your business, can be just liking building a house as you cannot expect your marketing or house to last long into the future if you don’t have solid foundations. So, what do I mean by this?  Essentially I am … Continue reading →

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What will happen to your business when you are on your holidays?

Posted on April 26, 2011 by

With all of this gorgeous sunny weather, it has got me thinking about times ahead. So you have booked your long-awaited and well deserved summer holiday.  The cases are down from the loft, the car park booked, the car hired … Continue reading →

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What does the future hold for marketing?

Posted on December 6, 2010 by

According a Marketing Week survey, small businesses spent most of their marketing budgets, in this order, on: Web advertising Outbound email campaigns Direct Mail Conferences and Exhibitions Directories Does this reflect your business? As 2010 draws to a close, hopefully … Continue reading →

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Fail to plan and PLAN TO FAIL!

Posted on November 15, 2010 by

This statement has never been more true for small businesses who have not got a marketing and business plan for their business in 2011. At a networking event last week, I asked an audience of around 20/25 people if they … Continue reading →

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Marketing your business is like building a house! Get your foundations right for a solid and prosperous future!

Posted on October 13, 2010 by

Marketing and business go hand in hand.  They feed off each other.  Marketing is all about increasing sales, increasing awareness and presence and in turn increasing your sales and profitability.  According to Business Link, “those who invest in marketing during … Continue reading →

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Marketing your business is like building a house!

Posted on September 22, 2010 by

The simplest and most effective way I have explained marketing throughout my presentations and talks and in my material, books and blogs is that building up your business using marketing is like building a house.  There are things you need … Continue reading →

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Are you looking to bring in some marketing help? Follow these tips to get results

Posted on June 27, 2010 by

Are you looking to bring in some marketing help such as a graphic designer or brand designer or a consultant? This is always a big step for a small business.  Money may be tight and time and resources not in … Continue reading →

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Nothing in life is free! Wrong. Read on…

Posted on June 15, 2010 by

Short on Time and Creativity? Log onto www.shortontimeandcreativity.co.uk and get your FREE report titled “10 steps to writing an effective Newsletter”!

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